Bloomingdale’s Fashion Touchdown

Helmet by Alexis Bittar.

Helmet by Alexis Bittar

August 1, 2014 – January 17, 2015

In celebration of Super Bowl XLVIII and in support of the National Football League, the Council of Fashion Designers of America and Bloomingdale’s have teamed up on a unique collaboration of customized football helmets created by a slew of CFDA members. The 48 helmets were auctioned off from January 15, 2014–February 4, 2014 with 100% of the net proceeds benefitting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football.

The University of Mississippi Museum and Historic Houses successfully bid and won 3 of the one-of-a-kind helmets that are currently on display, by artists Lela Rose, Fenton/Fallon, and Alexis Bittar. The Museum is showcasing photographs of the remaining 45 helmets and is the only museum in the country to have the helmets on display.

All photos in Exhibit:
Director of Photography: Topher Scott
Lighting: Mark Glenn
Digital: Brenna Morlock
Producer: Robert Forgione
Production: Splashlight Productions